Tuesday, January 31, 2012

Making the Most of Social Media Marketing Feb 15th: A free webinar for Idaho Farmers and Ranchers

With over 800 million active users on Facebook alone, it's hard to deny the marketing potential of social media. However, for those new to using social media for marketing and business promotion purposes, it can be a complicated process to navigate. That is why the Idaho State Department of Agriculture is hosting a free Webinar (online meeting) to help small farms involved in direct marketing, farmers markets or agritourism, learn more about using these valuable and free marketing methods.

The webinar will feature speakers from Drake Cooper, a Boise based advertising agency with vast experience running marketing campaigns via social media. The participants who will benefit most from this webinar are those who have already established a Facebook page, have amassed a small audience and are now looking to understand current best practices and insights to get the most return from their efforts. However, those brand new to Facebook will also learn the basics of creating and using a business page. In additional to specific Facebook strategies and tactics, the webinar will also address other online tools and web ideas to consider integrating into a social media strategy.

With the growing popularity of social media and shrinking advertising budgets, it's imperative that those in agriculture learn how to effectively use this marketing tool. It's also a great opportunity to reach the general public with the true story of agriculture.

The Webinar will be hosted on Wednesday, February 15th at 1:00pm (MST) and is FREE to interested Idaho companies. Space is limited, so pre-registration is required.

To Register, contact Lacey Menasco at lacey.menasco@agri.idaho.gov or (208)332-8538. She will email the Webinar link and conference call login information to you.
Draft Minutes
Butte County Chamber of Commerce
January 11, 2012
Deli Sandwich Shop

Call to Order
Steve @ 8:15 Breakfast served

Approval of the Agenda
Janet moved to approve agenda/ Chad second. Carried.

Janet Thornock, Steve Streeper, Lanell Farmer, Rhonda Morris, Chad Cheyney, Richard Dean, Cheri Maynard, Mea Hayes, Amy Collins, Collette Atwood

Treasurers Report
According to Janet, there is $5,288 in the Fun Run Account, $1,700.79 in the Rodeo Account.

Old Business

Liability Insurance
Executive board will handle this Janet will talk with Chris Richards to see what liability insurance covers as far as activities involving alcohol.

Revision of the By-Laws and Articles of Incorporation
The next election of officers will be held May 2013. Rhonda will bring the update of officers and addresses to the next meeting.

New Business

Atomic Days
Atomic Days will be held the third weekend in July. This year the dates are July 20-22. A facebook page for Atomic Days was discussed. We already have a web page (atomicdays.org). The bill needs to be paid. We aren’t sure if the bill is for last year of the coming year.

Melinda is the Atomic Days Chairperson. Discussed whether to bring in a band or have a radio station there to play music, possibly Doug Hymas. We could use a flatbed truck or a trailer as a stage.

A street dance after the rodeo was discussed. It was decided that it would be in competition with the Mello-Dee Club and the idea was dropped.

The high school has, in the past, mapped out the booths for Atomic Days and received the revenue. There have been problems in the past with regard to location of certain booths. Steve would be willing to set the location of booths and collect the money. Someone will need to make callbacks and be available to show vendors where to set up and be available to help vendors with any needs they may have.

Since Atomic Days is a Chamber Sponsored event, we would like local businesses to be involved in the planning of Atomic Days. They will be invited to a planning meeting to see how we can best help them benefit from Atomic Days. Chad will find out if website bill is for last year or coming year.

Rhonda has talked to the city regarding power and will check into it further.
Chad will set up a doodle survey to see when most can attend an Atomic Days planning meeting.

Brain Storm Ideas for Arco Beautification
Richard suggested we talk to business owners about keeping their windows clean. Maybe keep a lit display so we look like we are in business.

Is the city counsel doing anything about commercial properties being kept up, especially on main street? Horizons has a clean up committee. Also ALRED was working on a grant to update the buildings faces on main street. We need to all be working together as proposed to individually.

Michelle to report on ALRED grant

Brain Storm Ideas for Shop at Home Program
A banner across the highway was discussed. There is a minimum height requirement over the state highway. We would also have the cost of installing poles in cement to hold the banner. Any sign would need to be approved by the DOT.

Steve presented an idea of a reader/light board. He had seen something similar at Christmas time in a small town. The board could say something like, “Spend a few minutes in Arco.” We can look into advertising on the school’s reader board. It is in need of repair. The chamber may be able to help with the cost of the repair if businesses can advertise there.

Light pole banners were discussed. The idea was well received. We can start with Atomic Days and possibly expand from there.

The Saturday Market seems to be the only business on Main Street open on a Saturday morning, with the exception of Lost River Drug.

Cheri and Amy reported that their open house for Perfect Shot Photography was not very well attended. It was discussed that advertising is very important and probably should have been in the newspaper for at least 2 weeks prior to the open house.

The idea of business coupons was discussed such as 10% off any item at Lost River Drug when you present a receipt from Crater of the Moon. We should help to promote each other.

Collette reported that when she was on travel for her work, there was a cable station advertising local events. She checked with her company and they can provide the cable channel. It could be a school to work program possibly hand in hand with the light board.

Chad presented the idea of Jr. Achievement to teach 8 1-hour classes. They can be taught in a variety of ways, possibly during the school day and in conjunction with the school to work idea.

Collette also reported that ATC would like to sponsor some kind of event with a hamburger fry. Possibly the Cancer Awarabration?

Chad said he received a call from a management company in Boise who is looking for a licensed contractor to visit a house in Moore that the bank owns and make sure it is being taken car of. No one at the meeting had any ideas of names to pass along.

Lanell to check with school to see if we can advertise on their light board and the cost of repair.

Mea can give us an idea of what the cost would be for the banners.

Family Dollar
Chad believes this is still moving forward.

Meeting Schedule and Location for 2012
We need to calendar the chamber meeting dates and locations for the year. This can be handled at the next meeting.

Chad moved to adjourn at 9:45/ Rhonda second.

Tuesday, January 3, 2012

Credible Connections – An Outreach Opportunity for Your Organization!

What are the burning issues in your community? Economic Development? Jobs? Education?

The Idaho Commission for Libraries through its online @ your library grant project -- in collaboration with Idaho Department of Labor and Adult Basic Education/PTE -- will be hosting a 2-hour networking session in a community near you to connect with individuals who have resources to address those burning issues. Join in the conversation with your local library and get connected with the people and resources that will make a difference for your community.

Why? During the past year and a half, the Idaho Commission for Libraries has provided enhanced broadband connectivity and Public Computing Centers to rural communities throughout Idaho as well as provided access to a number of online resources for all Idahoans through their public and school libraries, such as LearningExpress Library and Scout. We are gathering great stories that address the positive impact these resources have had on people’s lives – enhancing educational and workforce development opportunities.

As with any project, connections and education are sustainability factors – and this one is no different. There are many initiatives surrounding education, job skill development, and economics that are available and it is our goal to connect community leaders with local and state resources, so they can take the next step toward achieving their goals.

You won’t want to miss this opportunity. Along with a resource packet filled with information and tools, you will meet individuals from other agencies and community groups who have a wide-range of projects in progress. Connect and identify how you might partner to further the economic development of Idaho communities. We will be holding door prize drawings for iPod Nana (8G) and a Wi-Fi Card.

Go to http://libraries.idaho.gov/credibleconnections for more information on locations, dates and registration. REGISTER TODAY – Space is limited.

Looking forward to meeting you!

Shirley Biladeau
Continuing Education Consultant
Idaho Commission for Libraries
325 West State Street
Boise, Idaho 83702

208.639.4149 ~ shirley.biladeau@libraries.idaho.gov